A "brand" is the intangible sum of a product or service's
attributes that distinguishes it from others: its fundamental
concept, its name and the way it's spoken about or perceived,
its packaging and price, its personality and history, its reputation,
and the way it's marketed and advertised. Walter Landor, one of
the greats of the advertising industry, said, "Simply put,
a brand is a promise. By identifying and authenticating a product
or service it delivers a pledge of satisfaction and quality."
Logical Ideas provides the services of people with skills in brand
management. One major part of the "brand" of any organization
or community is the commuication that it uses to position itself
among those who are a part of the enterprise or who use its products
or services. Logical Ideas has people experienced in helping you
refine your message for its target audience, and communicate it
consistently, effectively and cogently. Seminars, workshops and
forums are important parts of the communications and information
exchange strategies of many organizations. Logical Ideas can help
you plan your conferences and faciltate conference processes.
Information and Communication Technologies
Information and communications technologies are just that - technologies:
they're meant to work for you to achieve the result you need for
your business or organization. Logical Ideas, working with our
partners, can help you with various parts of your information
and communications systems, from the architecture of your networks
to the people skills you need, to ensure a right fit between your
efforts and expenditure and your results.
Public Policy Research and Development
Bridgeman and Davis have described the many stages of the Australian
policy development cycle from issues identification through to
Logical Ideas’ consultants
have worked for organizations as diverse as Australia Post, the
Australian Competition and Consumer Commission, the Environment
Protection Authority and the Department of Justice in just about
every phase of the cycle to help shape the evolution of public
policies for a more just, sustainable and participatory society.
Terry Laidler no longer provides psychological assessment or family reports in family law and child protection matters. He is available for professional supervision and consultation.
& Communication Technologies
Research & Development